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Cover Image for Employer Brand Equity and Its Impact on the Application Intent of the Prospective Employees View Article
Employer Brand Equity and Its Impact on the Application Intent of the Prospective Employees
Dipali Dalvi
Jan 01, 2021
Skilled human capital marks organisational success. Attracting, recruiting, and retaining these employees is vital. Companies are applying branding principles to recruitment function. This is termed as employer branding (EB)....
Business Intelligence Business and Management Business Information Systems
Published by: IGI Global